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UNLV Libraries Main Page -> Architecture Studies Library -> Las Vegas Guides and Collections -> Las Vegas Architects and Buildings Database -> Projects

City Center Sale Pavillion

Photos & Links: (Web Page 1) (Web Page 1) (Web Page 1)
Location:
3780 Las Vegas Boulevard South
Las Vegas, NV 89109
Type(s):
Subtype(s):
Opened: 2006-01-02
Cost: $24 M
Size (sq. ft.): 30000
Other Size Measure: Two-Story
Firm(s):
Contractors: Civil Engineer: Lochsa Engineering
Electrical Engineer: TJK Consulting Engineers
Environmental Design: Gensler
General Contractor: Thor Construction
Interior Designer: MGM Design Group
Mechanical Engineer: Sigma Mechanical Engineering
Structural Engineer: John A. Martin & Associates
Architectural Elements: This “temporary” building seeks to achieve a degree of sustainability primarily through the use of recyclable and reusable building materials as well as a climate driven passive-solar responsiveness. The steel frame structure and a variety of metal cladding systems were all selected, in part, for their high recyclability and pre-consumer recycled content. The project’s exterior envelope is conceived of as a high-albedo, extra-insulated skin with minimal fenestration primarily as a way of responding to the harsh cooling conditions predicated by its desert site. The CityCenter Sales Pavilion was designed to communicate the highlights of a project 1000 times its size - the new CityCenter development on the Las Vegas Strip, a 46-acre high-rise community with the goal of being the first project of its size and type to achieve LEED certified. Sustainability has always been a core element of our team's design philosophy. Our approach is grounded in key principles such as striving for integrated, whole building design; achieving innovation in products and technology tools; maximizing natural features, sitting and climatic conditions; and leveraging our ultra-collaborative firm wide and industry network for learning and new best practices. Our team utilized our four tiers of sustainable design to guide clients toward higher-performance projects with long lasting economic value and minimized environmental impact. These tiers begin with sustainability in Basic Practice - smart, cost-neutral choices on every project - and continue to Good Practice (potentially LEE D-certified), Best Practice (goal of LEED Silver), and Transformational Practice (potentially LEED gold or above). For this project, our team faced certain constraints in sustainability both through working within an existing architectural shell, and having to incorporate a significant number of prefabricated components, such as video monitors and architectural building models. Sustainable design efforts related to the Sales Pavilion reflect our Basic Practice. Additionally, two of the Gensler project leaders are LEED Accredited Professionals.
Description: Located directly on Las Vegas Boulevard, this office building serves as the “Residential Sales Pavilion” for the multi-billion dollar MGM-Mirage project – City Center. The office building provides a high showroom known as the “Great Room”, administrative offices, and other support functions such as accounting, IT, in-house training, R&D, and marketing.

The Pavilion is far more than basic office space. It reveals the sophistication and design elements that will be incorporated into the residences at CityCenter. The varied dimensions of the exterior and the combination of envelope surfaces entice and please. Once inside, the psychological boundaries of traditional offices fade as the high-end finishes blend production areas with display rooms. The wise use and design of space enables both the client and staff to be comfortable and at ease while fulfilling their respective roles.

A significant challenge was in effectively responding to the Pavilion’s context. Surrounded by the theatrics of the Las Vegas Strip, the designers were compelled to create a commercial building that was more visually appealing than the norm. The design of the rear of the building was just as critical as the entrance because it faces Las Vegas Boulevard. In order to limit access to the targeted clientele, the entrance faces the center of the block and was also required to portray the warmth, appeal, and prestige of the future residences. Equally challenging was satisfying the need for readily available, high end product as well as adequately depicting the exclusive CityCenter lifestyle.

The concept for the MGM Mirage City Center Sales Office was to create a microcosm of the City Center community composed of a large central space and a hierarchy of more intimate rooms relating to each of the condominium brands organized in a spiral form.

Narrative:
In architectural design, we pay close attention to the visitor journey - the rhythm and flow of impressions, emotions and meanings that accompany the visitor's experience in space. This is certainly true of our work on this 11,500 sf (Front-Of-House) retail center promoting CityCenter, a mixed-use MGM MIRAGE development currently in development on a 76-acre parcel fronting the Las Vegas Strip.

Critically, the design solution needed to support a highly-orchestrated 1o-step sales process for four distinct properties representing four distinct brands. For the visitor, this sales process is invisible: instead, visitors experience the CityCenter community in miniature: first, via a large central space and then through a hierarchy of more intimate rooms relating to each of the development's four residential condominium brands.

On arrival, the visitor enters a large, open reception lobby with tall glass walls flanked by gardens. From here, he accompanies a sales representative through a corridor that presents large-format Duratrans images , each expressing a project manifesto. Situated directly off this corridor, a small theater provides an overview of the entire CityCenter project, the architects involved, and the new development's environmental and community vision. From the theater, the visitor enters a large rotunda wrapped with a 360-degree video projection that plays content evoking the new community's spirit and attitude. The resulting space is both dynamic and immersive.

Spiraling off the central space, the visitor may enter any of three showrooms as well a free-standing showroom for the luxury-class Mandarin Oriental property, cafe and restroom corridor. Functionally, the spiral affords sightlines into each of the ancillary spaces while creating entries where each room intersects the central, circular hub. From a sales process standpoint, this articulation of space promotes subtle yet increasingly personal interaction between the sales representative and the visitor.

Each showroom creates a hierarchical experience, beginning with brand identity and a general overview on a plasma display outside each entrance. Upon entry, a large-scale model of the property, materials boards and an in-depth interview with the property's architectural designer provide added information. From there, the visitor can enter a full-scale mock-up of a typical condominium space. The visitor's journey concludes in a series of sales lounges free of desks and sales intended as non-confrontational environments where the sales conversation can begin in earnest.
office details, and featuring large expanses of glass that allow views outside the space, they are
Award(s) Won:
Extra Note: AIA Nevada Design Awards (2007) Entry No. B07039, Submission.
UNLV Architecture Studies Library holds: Form Core Boards, Project Identification Form, Photo Release Form, Intern Compensation Disclaimer Form, Project Entry Form, Exteriors Photos, Site Plan, Floor Plans, Interior Photos and CD

AIA Nevada Design Awards (2007) Entry No. IE07025, Submission.
UNLV Architecture Studies Library holds: Form Core Boards, Project Identification Form, Photo Release Form, Intern Compensation Disclaimer Form, Project Entry Form, Exteriors Photos, Site Plan, Floor Plans, Interior Photos and CD