In 1966, Jay Sarno hired Melvin Grossman to deliver a convex tower and a mix of statuary ranging from late Greek to Renaissance, ostensibly to approximate ancient Rome

UNLV Special Collections holds: addition, preliminaries - December 1966
UNLV Architectural Studies Library, Special Collections holds: Boards (ARCHENT 4)

Brega, Isabella. "The Brightest Star of the Desert." New York: Smithmark Publishers, 1997, 59.

Edwards, John G. “Interior Designer Harris Dead.” Las Vegas Review-Journal. 07 June 2005. [Online]. Available: http://www.reviewjournal.com/lvrj_home/2005/Jun-07-Tue-2005/news/26679492.html Accessed June 7, 2005.

Harris, Bill. "Building Nevada :Featuring Nevada's Building Industry Leaders." 1st ed. Newport Beach, CA: Landmark Books, 2007. UNLV Arch Bk Stks HD9715.25.U63 N34 2007.

Hess, Alan. "Viva Las Vegas: After-Hours Architecture." San Francisco: Chronicle Books, 1993, 83, 96.

Nicoletta, Julie and Morgan, Bret. "Buildings of Nevada." New York: Oxford University Press, 2000, 220, 221 & 222.

Simpson, Jeff. "Evolution of the Las vegas Strip." Urban Land. September 2007: 105-107.

UNLV Architecture Studies Library holds: company brochure with information and marketing materials related to some Las Vegas projects.
1966* Opened
1969 Sold to Lum's for $60 M
1971 Corporate Name Change to Caesars World
1973 Additions - Roman Tower
1979 Additions - Fantasy Tower (Now Called Forum Tower) and Omni Max Theatre
1980-1990 Additions
1992 Forum Shops Opened
1995 Acquired by ITT for $1.7 B
1997 Addition - Palace Tower50 and Second Wing Forum Shops (250,000 sf)
1998 Sold to Starwood Hotels and Resorts for $14.6 B
1999 Sold to Park Place Entertainment for $3.0 B
2000 Renovations
2003 Colosseum Theater Opened
2003 Forum Shops Expansion Est. Completion Oct. 2004
2004 Luxury Tower plus Convention & Meeting Facility Addition
2004 Opened New Pedestrian Entrance, Restaurant, Amphitheatre and Market Places