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UNLV Libraries -> Architecture Studies Library -> Las Vegas Guides and Collections ->
AIA Nevada Design & Service Awards Archive -> 2009 awards -> Hard Rock Hotel & Casino, Biloxi


Entry number: IE09014
Project Name: Hard Rock Hotel & Casino, Biloxi
Building Type: Interior Design, Lighting Design
Completion Date: July 2007
Architect: Steelman Partners
Building Location: 777 Beach Blvd., Biloxi, Mississippi
Type of Construction:
II-Fire resistive
Materials Used: Cold form steel framing and gypsum wallboaed, wood, stonem ceramic tile, glass tile, glass mosaic tile, leather, metal railings, metal wall finishes, glass, and acrylic panels
Building Area: 600,000 sf

Design Team:
Architecture Firm:
Steelman Partners
Architect of Record: Ethan Nelson
Client/Owner/Developer: Premier Entertainment, LLC
Interior Designer: Steelman Partners
Landscape Architect: Site Works, Inc.
Structural Engineer: Reigstad & Associates
Electrical Engineer: OMB Electrical Engineers
Mechanical Engineer: Finnegan Erickson Associates
Civil Engineer: Wing Incorporated
General Contractor: Roy Anderson Corp.
Photographer: Steelman Partners

Statement of Design Approach:
The design team worked to create a contemporary and modern design that is similar to South Beach Florida resorts. The design provides a canvas that acts like a chameleon and can change over time as does the music style of each generation.

The design approach was to create several different experiences as the guest travels from one area to the next. The Hard Rock Memorabilia was limited to specific areas to help create these different guest experiences. The lighting was a very important design element and it captures the kinetic energy that is Hard Rock. This energy can be seen when the guest first arrives at the main entry lobby and you are greeted by the two-story memorabilia Wall display that pays tribute to Rock ‘n Roll’s greatest influences. The experience continues along the promenade to the main casino where Hard Rock Memorabilia is displayed in an art gallery style setting with groups of seating areas for the guest to relax and observe.

The design of the main casino area is based on radial layout with the elevated Center Bar as the main focal point with several more intimate venues along the perimeter walls of the casino area.

The access from the back of house support facilities to the public areas are extremely important in this type of facility and easy access for employees was a strong influence in the design approach.

From hotel registration to the casino, this area is separated into several seating groups – instead of one large area, where guests can enjoy the Hard Rock style art gallery and also provides an ideal view of guest check-in, for celebrity spotting and people-watching.

The guest rooms were custom designed with the young, well-traveled patron in mind, to make the guest feel like a celebrity. To create a more open and efficient use of space, the vanity is used as a divider between the bedroom and bath. The vanity mirror faces the bathroom, while the other side faces the bedroom and is finished with a framed frosted acrylic with artwork attached. The combination of the exotic wood finishes with warm but colorful jewel toned stone and textiles helps give the space a modern appeal.

The design concept behind the memorabilia wall was to take a static, museum-display element and transform it into a kinetic light sculpture. Color LED fixtures surround each piece of memorabilia and backlight the translucent imagery, creating an hour-long light show. Coordinated with the color-changing lighting on the wall above, and the structural towers to each side of the entry, the memorabilia wall creates a true sense of arrival at the Hard Rock. In addition each of the memorabilia pieces are individually highlighted by color changing LED fixtures, making the wall truly a three-dimensional feature, viewable from all angles.

The lighting for the Center Bar and the casino ceiling is driven by a low-resolution custom video and is visible throughout the entire casino, driving the rock-and-roll energy. The colors for the bar and casino ceilings were selected to compliment, and occasionally contrast, the colors in each section of this video, so that the lighting maintains a cohesive look at all times. These color schemes were then continued throughout the property for the silhouetted signage, and other visual features, such as the water-wall lighting at the High Limit Entry.

The entry to the Vibe Restaurant and Lounge is a low-res rock-and-roll lighting element and a metal-studded leather jacket. A custom video plays constantly on the LED “studs” sticking out from the faux-leather surface of the entry ceiling, complementing the video playing at the Center Bar across the room. There is also a dramatic semi-circular real fireplace above the back bar.

Sustainable Description:
The lighting for the project incorporates a variety of cutting-edge LED fixtures, both white and RGB, using a fraction of the power of similar incandescent fixtures.

The majority of the architectural light fixtures used are either low-voltage halogen or LED. These fixtures will not only save dramatically on power consumption but will greatly reduce the re-lamping. All of the low-resolution video features including the 10’ x 10’ ceiling panels, the center bar, and the entry to the Vibe Lounge were created using very low-power consumption LED products for maximum visual impact with minimal power usage.



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Material in ASL Library: Form Core Boards, Project Description Form, Exteriors Photos, Location Map, Site Plan, Floor Plan, and Interior Photos

These images are low-resolution reproductions of the images provided for the AIA Nevada Design Awards. All materials should be considered copyrighted and may not be reproduced or used without permission.

Monday, 17-Dec-2012 10:50:06 PST