| Architecture Studies Library
Entry number: IE07025
Critically, the design solution needed to support a highly-orchestrated 1o-step sales process for four distinct properties representing four distinct brands. For the visitor, this sales process is invisible: instead, visitors experience the CityCenter community in miniature: first, via a large central space and then through a hierarchy of more intimate rooms relating to each of the development's four residential condominium brands.
On arrival, the visitor enters a large, open reception lobby with tall glass walls flanked by gardens. From here, he accompanies a sales representative through a corridor that presents large-format Duratrans images , each expressing a project manifesto. Situated directly off this corridor, a small theater provides an overview of the entire CityCenter project, the architects involved, and the new development's environmental and community vision. From the theater, the visitor enters a large rotunda wrapped with a 360-degree video projection that plays content evoking the new community's spirit and attitude. The resulting space is both dynamic and immersive.
Spiraling off the central space, the visitor may enter any of three showrooms as well a free-standing showroom for the luxury-class Mandarin Oriental property, cafe and restroom corridor. Functionally, the spiral affords sightlines into each of the ancillary spaces while creating entries where each room intersects the central, circular hub. From a sales process standpoint, this articulation of space promotes subtle yet increasingly personal interaction between the sales representative and the visitor.
Each showroom creates a hierarchical experience, beginning with brand identity and a general overview on a plasma display outside each entrance. Upon entry, a large-scale model of the property, materials boards and an in-depth interview with the property's architectural designer provide added information. From there, the visitor can enter a full-scale mock-up of a typical condominium space. The visitor's journey concludes in a series of sales lounges free of desks and sales intended as non-confrontational environments where the sales conversation can begin in earnest.
The CityCenter Sales Pavilion was designed to communicate the highlights of a project 1000 times its size - the new CityCenter development on the Las Vegas Strip, a 46-acre high-rise community with the goal of being the first project of its size and type to achieve LEED certified.
Sustainability has always been a core element of our team's design philosophy. Our approach is grounded in key principles such as striving for integrated, whole building design; achieving innovation in products and technology tools; maximizing natural features, sitting and climatic conditions; and leveraging our ultra-collaborative firm wide and industry network for learning and new best practices.
Our team utilized our four tiers of sustainable design to guide clients toward higher-performance projects with long lasting economic value and minimized environmental impact. These tiers begin with sustainability in Basic Practice - smart, cost-neutral choices on every project - and continue to Good Practice (potentially LEE D-certified), Best Practice (goal of LEED Silver), and Transformational Practice (potentially LEED gold or above).
For this project, our team faced certain constraints in sustainability both through working within an existing architectural shell, and having to incorporate a significant number of prefabricated components, such as video monitors and architectural building models. Sustainable design efforts related to the Sales Pavilion reflect our Basic Practice. Additionally, two of the Gensler project leaders are LEED Accredited Professionals.
Material in ASL Library: Form Core Boards, Project Description Form, Exteriors Photos, Location Map, Site Plan, Floor Plan, and Interior Photos
These images are low-resolution reproductions of the images provided for the AIA Nevada Design Awards. All materials should be considered copyrighted and may not be reproduced or used without permission.